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Advertising:
- Dependable exposure, precise measurement:
A tangible return on investment can only be determined
through effective metrics. Digital media is capable of providing
these metrics with unparalled speed and precision. This,
combined with the intuitive reporting provide advertising firms
with the tools they need to satisfy their clients' demands.
Advertisers in general have difficulty specifically targeting
the 15-25 year-old consumer groups, as this segment does not
typically access traditional advertising channels such as
newspapers or magazines. This consumer segment however
does represent a large portion of transit commuters in the York
Region.
Byte Media's product offering serves as a mobile podium for
advertising. Its special feature is to provide a large number of
passengers with frequent broadcasting of advertisements;
those mobile advertisements can arouse within consumers an
impromptu intention to shop.
- Maximum impact of an advertiser's message:
By choosing specific bus routes for their commercials,
advertisers can easily identify consumers travelling to
shopping centres and entertainment venues. This timely
targetting will allow consumers to easily recall the advertisers'
information while they are shopping.
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